Simon and Garfunkel sang "... Still a man hears what he wants to hear,
and disregards the rest." While their harmonies were memorable, many of
their lyrics were noteworthy. This quote in particular, is what
challenges any one who has something to sell or tell someone else. How
do you catch them? How do you get them to stop and listen? You believe
once they stop and listen that they will understand, so how do you get
that first stop? How do you get your message out there in a way that
they want to hear it? Someone told me yesterday: "With all the emails I
get, you expect me to remember that one?" Well, yes. I did. But now it
is back to the drawing board to figure out how to avoid the disregard.
What catches you? Does it catch you some of the time? Or all of the
time?
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