Ken Blanchard, Sheldon Bowles: Raving Fans; A Revolutionary Approach to Customer Service
This is not just another Blanchard book delivering another important business message via a parable, this time on the secrets to customer service. The secrets are concisely delivered with three memorable points. Decide what you want. Discover what your customer wants. Deliver more than they need. A simple approach that is harder to execute than it is to read about. Well worth the short time it takes to read about it. Remember that the hard work is in the execution. There is no quick fix to develop and sustain raving fans. But neither is the task impossible. Go for it. Good luck!
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