Wednesday, September 15, 2004

Book Review - Tim Sanders

Tim Sanders; Love is the Killer App: How to Win Business and Influence Friends

This small book espouses a big idea in a practical manner. Tim creates a new term: bizlove. Tim defines bizlove as “The art of intelligently and sensibly sharing your intangibles with your bizpartners. What are your intangibles? They are our knowledge, our network, and our compassion.” Tim provides concise steps to achieve bizlove. He provides steps on building your knowledge by reading (aggregating, encoding, processing, and applying). He provides steps for utilizing your network (collect, connect, and disappear). Tim then goes on to say that “you’ve got to express your compassion, because, compassion combined with knowledge and network, it is the way we win hearts and influence business in this, the dawn of the new business world.”

Have you already read Tom Peter’s “Brand You 50”? If you have, you may recognize the parallels. But Tim has walked his own talk. He has aggregated a number of books; built the bizlove idea from them, used his network to help develop bizlove, and is now sharing this idea with passion. Read, and enjoy. You may become a lovecat!

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