Wednesday, September 15, 2004

Book Review - Pattern Recognition

William Gibson: Pattern Recognition

It was many, many years ago but I still remember stepping into the world created by Gibson in “The Neuromancer”. He had a wonderful new world to explore with silicon in your blood stream. The technology of today is much more advanced and William Gibson is more than keeping up. He gets us inside this world where making the brand is king. A commodity won’t achieve high sales unless properly branded. Management of the brand is crucial. Cayce Pollard is one of the most sought after brand consultants in the world. She finds herself trying to make sense of the post 9/11 world, looking for her father, and deciphering a cryptic internet message. The twists will keep you turning the pages. Fasten your seatbelt for quite a ride. Enjoy!

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