Jennifer Rice has a nice recap from one of the sessions at the Business Blog Summit.
I think the guidelines for Microsoft bloggers could be used by anyone:
Be smart
Respect existing confidentiality agreements
Don't break news, don't disclose confidential info
Be cautious with 3rd party info
Respect prior employers
Identify yourself
Be cautious in how you offer support and advice. If you're wrong, the company can be held legally liable for damages
Speak for yourself
Think about reactions before you hit 'post.' Think about how the post would look on the front page of a national newspaper
Especially the last item.
If it is 15 seconds of fame that you want, you can write almost anything.
If you want to build your reputation and have people listen to what you say, be careful how and what you write.
What do you think?
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