Consider the amalgamation of challenges: the constantly elevating demands of customers, a tightening economy, and more competitors than ever -- that are easier for prospects to access. How could you possibly consider doing business in today's economic and competitive climate without being differentiated? Establishing distinction in your market -- and starting now -- is vital in creating the future you want for your organization in today's hypercompetitive global economy.
From the Collapse of Distinction by Scott McKain
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