... Marketing is explained in business school text books about meeting needs and wants. In "Marketing for Dummies" it states that we need to think of creative ways to rethink the underlying needs that a product addresses. Have most products on shelf been reduced to this level and as "SEX" is the underlying need it is used to sell the most amazing range of products.
Sex is the basic underlying factor in our species survival. It is how we create the next generation to continue this life. Life itself has been changing rapidly. The pace of change has grown faster in our own lifetime. It is also legal in many states (in the USA) for marriage to be between members of the opposite sex. (Okay, so how does that recreate life? I'll go down that road in some other posting.)
Back to Lynda who continues:
This made me wonder if in a Connection Economy, where it will matter more about who you are than what you sell, this will change at all?
Will the marketing of sex change in this connection economy? Only if we choose to give it less importance than it currently has. So when someone heavily into the connection economy, blogging her way through the world, turns in an odd moment to flirt in that area, one wonders. Yes, I know she likes lingerie. This may have been her attempt to appear in Lingerie Dreams or Lace Illusions. She has written about the alpha male, maybe she is redefining the alpha woman.
We are a diverse people and the previous posting on how we are not rational people (here), returns to the forefront. The internet (read Connection Economy) has flattened the world by allowing for communication between and amongst folks with common interests and passions that would not have been possible before. (An example) You can be part of the group more easily today than in times of old when your heritage and social standing made more of a barrier. These barriers still exist, I won't deny that. I think that in some areas, they have been challenged; in others, the walls knocked down.
I think the key will be showing others what we are and being consistent in that. The connection economy is still a people place with relationships based upon a one-to-one correspondence. The personal connectability has been broaden by technology but it still comes back to the basics. Can we get along with another person? We meet on a common interest or passion. The relationship may stay there. It may continue to develop and broaden into other areas of our lives.
As Rumi says:
Out beyond ideas of wrong-doing and right-doing, there is a field. I'll meet you there.
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