"In an economy where style is king, we all need to start thinking and acting more like design."Taking a wholistic approach, I agree that design needs to be recognized more and more as truly important to the product or service being offered.
The upshot, says Martin, is nothing less than the emergence of the design economy -- the successor to the information economy, and, before it, the service and manufacturing economies. And that shift, he argues, has profound implications for every business leader and manager among us: "Businesspeople don't just need to understand designers better -- they need to become designers."McDonald's made price, service, quality and value a commodity. The next "McDonald's" will be successful when they can deliver the same PSQV with a better design.
Now, that's food for thought! What would it look like?
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