How 30 came to be

Thanks to Mark Hurst for the tip to view this. Steven Sasson, the inventor of the digital camera talks about how it came to be.

Inventor Portrait: Steven Sasson from David Friedman on Vimeo.

So 30 was the magic number!

job search notes: that's called a digital strategy!

Someone looking for their perfect job finds the following posted on Rethink Communications website

The text from the image reads as follows:

We’re looking for an analytical and tactical thinker who can create cross-channel digital strategies for all sorts of clients. Someone who loves problem solving where technology, marketing, and creative content intersect.

This job requires:

• 3–5 years’ experience developing digital marketing and website strategies
• Experience integrating website marketing, search engine optimization, search engine marketing, email, social media, and online advertising
• Familiarity with all the acronyms, like ROI, SEO, SEM, CTR, CMS, CRM, CPM, IA, and UX
• Knowledge of online channel best practices and optimization techniques
• Passion for providing actionable analytics and making data-driven decisions
• Strong written and oral communication skills

So how does this person go after the position?

By creating a Twitter account "Hire_Me_Rethink"

Then using Twitter search tools, they start following folks with targeted messages to create the viral response to gain Rethink's attention.


The Twitter user -> http://twitter.com/hire_me_rethink
The Rethink Communications webpage -> http://www.rethinkcommunications.com/

You remember the line "Yes, when in Rome do as the Romans do."  When someone is looking for a digital strategist, then you might as well use a digital strategy!

Yes, I was one they targeted and this is a perfect solution for one person's job search effort. I'll be happy to help spread the word on their effort.

Note: this may not work for every position posted but think about what you could do to appropriately attract your targeted company's attention.


Updated 10:30 AM 3/10/10

The more I thought about this, it didn't seem right. Attention will be generated by what has been done thus far but is that enough? Shouldn't the person also provide additional information on who they are, what they do and all importantly a way to contact them?

This may very well be a test device by Rethink Communications to generate leads. Why else would the one link provided on the Twitter profile be the link to the company page? If an individual were really looking to get hired, they would have either their LinkedIn profile there or a special landing page touting their skills, experiences, etc.

Anyone can generate attention, a skilled digital strategist will generate action!

Digital learning

PBS is in the midst of creating a follow-up program to “Growing Up Online” called “Digital Nation: Life on the Virtual Frontier.” The website invites people around the world to send in their stories about life online and their digital experiences.

If you are interested, you can read more about this here

5 for Friday

Another week has passed so quickly, I have at least five items to share with you:

1 - From Robert Fulgham

But I can hear the voice of my mother, “When they change the length of inches you can have a new ruler.”

Read his full posting here.

2 - From Peter Hagopian at InformationWeek

Zoho, a provider of hosted productivity applications, last week introduced Zoho Share. Zoho Share addresses a long-standing user community pet peeve by bringing the documents and files created across Zoho's online applications into one interface which can be shared with other users, and, longer-term, within an organization.

Read Peter's full posting of the latest from Zoho here

3 - From John Palfrey and Urs Gasser

The first generation of “Digital Natives” – children who were born into and raised in the digital world – are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture and even the shape of our family life will be forever transformed. But who are these Digital Natives?

Read about their new book "Born Digital"

4 - Michael Greene talks with Ray Kurzweil and reveals this future

Greene: Do you see video communication as an area that can also expand seniors' accessibility?

Kurzweil: I think in the next decade, the teen years, we'll be routinely visiting with each other like you and I are doing now in real reality, even if we're hundreds of miles apart and not just as a grainy postage stamp sized video conferencing image on your screen but as a full immersion experience where we really seem to be with the other person. It will be a full immersion visual and auditory virtual reality. We'll have images beamed into our retinas from our eyeglasses. We'll be online all the time. The electronics will be woven into our clothing and in our belt buckles and we'll routinely be visiting with other people in these full immersion environments.

We'll have augmented reality so we'll see real reality but there will be an overlay of virtual reality on top of that helping guide us through the real world. It will direct us inside and outside, not with a navigation system on a small screen that we carry in our palm, but one that's actually built into our field of view. We'll look at a person and it will remind us who they are and give us background about them. That will be very helpful. I mean how many times are you at a cocktail party where you see someone and think you know who they are but you're not quite sure. It would be great get that confirmed and we will have technology like that. It'll help the elderly but it will help all of us. You don't have to be 80 years old to have a senior moment.

Can I put my order in for one of those now, please!

Read the full interview here.

5 - In light of this future vision, what can you add to Terry's call to action:

We must be careful. We must heed the danger. We need to draw our lines in the sand as to what’s a proper balance of “plugged” and “unplugged”.

Read Terry's full posting here