BlogherBoston - Recap - Part 1

There are a whole bunch of photos up on Flickr from BlogHerBoston which took place on the Saturday of the Columbus Day weekend.

I went to meet some folks there that I would not have had an opportunity to meet easily elsewhere. To say that I was in a "manority" at the conference would be perfectly true. I think other than along the vendor tables, there were only a handful of us amongst the women.

The conference buzz began in earnest with a "speed dating" type icebreaker. We all formed into two lines facing each other across and along the main hall. At the sound of go, we had five minutes to exchange who we were, what we were about and if lucky to also exchange cards to remember who we met. I was fortunate to meet

Liz Henry - amongst the many things we talked about in our quick session and later during the cocktail part, the major item I took away was her suggestion to use MySpace to reach the teenagers in Franklin and thus to capture some attention that way.

Colleen Kamen - a researcher at the Center for Future Civic Media, this was a fortunate meeting as she was also part of the panel discussion for the first session I participated in.

Julie Hall - she works for Schneider Associates a Boston area PR firm.

Jory Des Jardins - we have corresponded for quite a while so it was a pleasure to finally meet in person. If you haven't found her blog at Pause, consider stopping by.

Lisa Williams - the founder of Placeblogger, and local blogger at H2OTown, she was one of the key reasons to be at BlogHer. She was going to be on a panel discussion on "Can Social Media save Media".

more to follow....

Tweetscan report for #blogherboston

So much learning, so little time to sit and write it all down. As a short cut, here is the Tweetscan report for #blogherboston for yesterday's Twitter activity. Note, there were multiple tags used yesterday, so this is not all the tweets. This tag seemed to be the most used but even with this report, it doesn't show all that I saw as it went by live yesterday.

Anyway, here is some good info on what was occuring yesterday, including plenty of folks and links to follow:

JanePorricelli : My photos from #blogherboston http://www.flickr.com/photo... Reply
	lizbdavis : mostly mommy bloggers @ BlogHer conference, I did manage to find one other edtechie: @tracyrosen told her about educon 2.1! #blogherboston Reply
	lisawilliams : @Lauriesm hi! thanks for coming to #blogherboston. I did more on the blog policy stuff as promised here: http://is.gd/3UmR Reply
	lizbdavis : I learned a lot today about search engine optimization SEO, about customizing my blog. I'm working on the custom part now. #blogherboston Reply
	lisawilliams : As promised to attendees of #blogherboston: The Art of the Blog Policy. See it at: http://is.gd/3UmR over at Placeblogger.com. Reply
	kdahlface : blogherboston# friends: my friend, steph@sublime-audacity.com, can help you with your blog web dev needs. she's an accessibility expert. Reply
	JanePorricelli : @pagirly That's wonderful about your in-laws adopting a GSD! I met a bunch of dog moms like myself today at #blogherboston ! Reply
	Momisodes : Back from BlogHerBoston. A fabulous time! Did I mention there was an open bar? Reply
	tracyrosen : @sherrypardy and I was certainly one of those straight-sitter-uppers at mention of open bar :) #blogherboston Nice to meet you!! Reply
	pamelump : Had a great time today at #blogherboston. Way tired - relaxing with a movie I think. Reply
	jeffcutler : @SavvyAuntie one of the people live blogging #blogherboston asked about non-mom blogher sites and I said http://www.savvyauntie.com was one. Reply
	Mom101 : @lisastone so nice to hear! Missing you all - hope #blogherboston is great. Although then, it makes me feel worse for being home. Reply
	temptingmama : *wOOt* Bring on the fuckin' booze! #blogherboston Reply
	AlexCaseyBaby : just left #blogherboston. good day. Reply
	sgetgood : @AGirlMustShop Can lead the horse to water canna make him drink #blogherboston Reply
	temptingmama : Dude. Who knew you could swear at #blogherboston? Reply
	kristysf : #blogherboston Cocktail party is across from Salons G-J (across from where the social media track was) in New England Suites. Enter Vermont. Reply
	sgetgood : battery about to die see you at the bar #blogherboston Reply
	zchamu : OK, signing off, tweeps. I apologize to those who weren't at #blogherboston for all the noise. I will shut my pie hole henceforth. Ta! Reply
	sgetgood : @AGirlMustShop there's just so much here in this commty that they could learn from #blogherboston Reply
	LisaStone : @sassymonkey tells of breaking a self-imposed book-buying ban for an author who was reading her blog and WROTE to her #blogherboston Reply
	sassymonkey : All my email today is twitter/blogherboston connected. :) Reply
	sherrypardy : I saw many women sit up right straight at the mention of open bar #blogherboston Reply
	moonfever0 : The Saturn test drives at #blogherboston were awesome. Here I am: http://ping.fm/NxOed Reply
	JanePorricelli : leaving #blogherboston, stuck in traffic on rt. 128 :-( but had lots of fun today :-) Reply
	tracyrosen : #blogherboston this closing session is a disapointment. The rest of the day does not warrant this lack of closure. just saying. Reply
	sgetgood : @Velma we need to meet f2f before today over #blogherboston Reply
	MeganSul : At Keynote at BlogHerBoston - how has blogging changed your life? Reply
	LisaStone : Retweet @sgetgood: Great turnout of local BlogHers and some newbies but expected to see more of the guys #blogherboston Reply
	KendraBracken : Heading home after a great day #blogherboston! Met some wonderful people & learned a ton! Reply

BlogHer Boston - social media panel

Susan Getgood, Laura Fitton and Laura Tomasetti talking about how social media can save your business here at #BlogHerBoston

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Social media panel @BlogHer Boston

Lisa Stone and the first social media panel at BlogHer Boston.

from left to right across the table: Teresa Hanafin, Lisa Williams, Collen Kaman, and Sarah Corbitt.

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BlogHer Reach Out Tour - Boston

The BlogHer Reach Out Tour is coming to Boston this fall. Well, close to Boston. The event will actually be held in Burlington at the Burlington Marriott.

You can read more about the event details and register on the web site here.

I have registered and will be there. If you are going, let me know so we can make arrangements to meet sometime during the day!

Obama answers BlogHer questions

When Lisa Stone spoke at the Berkman Center in March, she mentioned the difficulty that the BlogHer group had been having getting the candidates to address a set of questions that the BlogHer community had come up with.

Now that the candidate pool has been winnowed down, Barack Obama has sat down with BlogHer to answer their questions. You can view this exclusive interview here:




Thank you Barack for answering these questions!


Thanks to Steve Garfield for the tip to this via Twitter!

Berkman@10 - Lisa Stone collection

My collected posts from Lisa Stone's talk as part of the Berkman@10 series.

Advance notice

Lisa Stone speaks (audio)

Lisa Stone Q&A (audio)

Lisa Stone is a gem

http://steves2cents.blogspot.com/2008/03/berkman10-doc-searles.html (photo)

http://steves2cents.blogspot.com/2008/03/berkman10-lisa-stone.html (photo)

http://steves2cents.blogspot.com/2008/03/berkman-study-alcove.html (photo)

Lisa Stone is a gem

How many speakers take time before they deliver their speech to walk through the audiance to introduce themselves to those gathered to hear them speak?

I can think of one; Lisa Stone.

She did navigate her way amongst the tables and chairs to get to some of the group. For those in the back, alas, she did not have enough time as some conversations along the way delayed her. But the attempt, the effort was priceless!

Thank you, Lisa. It was a real pleasure meeting you.


More on Lisa's talk as part of the Berkman@10 program can be found here (the Berkman announcement), here (a audio recording of her remarks) and here (the audio of the Q&A session that followed her remarks).

Berkman@10 - Lisa Stone Q&A

Berkman@10 - The Q&A session following Lisa Stone's prepared remarks on Thursday 3/20/08.

Time: 39 minutes, 33 seconds



MP3 File

Berkman@10: Lisa Stone, Co-Founder and CEO of BlogHer

Berkman@10: Lisa Stone, Co-Founder and CEO of BlogHer
"What Women Want: How Candidates and Companies Hurt and Help Themselves with Women Today"

Thursday, March 20, 6:00 PM
Austin West Classroom, Austin Hall
Harvard Law School
No RSVP required
Map: http://map.harvard.edu/level2.cfm?mapname=camb_allston&tile=F6&series=W

What Women Want: How Candidates and Companies Hurt and Help Themselves with Women Today
So, Britney Spears, America Ferrera and a Soccer Mom walk into a bar...

In the coming decade, political candidates, consumer brands and new technologies will be made or broken by their ability to embrace the habits and demands of the most powerful consumers and voters in the world: Techno-savvy American women. This powerful demographic controls 83 percent of household spending as well as the majority of votes in the U.S. Today, thanks to the Internet and to the new social media tools embraced by female consumers, American women online represent stunning economic and political power -- and a rapidly morphing target.

In her talk on the ballooning habits of adult women online, Lisa Stone shares how U.S. presidential candidates and household brands have helped--and hurt--themselves by failing to understand what many women online increasingly demand. This insider's guide to how women are translating their words into action includes a discussion on the failures and triumphs of: HillaryClinton.com, BarackObama.com, Facebook, Starbucks, Dove's Campaign for Real Beauty, and pending legislation on post-partum depression.

About Lisa

The originator of BlogHer, award-winning journalist and blogger Lisa Stone has launched successful blog networks and interactive programming for many national brands, including Hearst and Rodale magazines, E! Television/Online, HBO’s Sex and the City, Knight Ridder Digital, American Lawyer Media and Glam Media. While executive producer and Editor in Chief/VP, Programming for Women.com, Lisa launched an 18-channel network and helped grow it to a Top 30 site overseeing all original content programming and newsletters, including a team of 25 and an annual budget of $3 MM. Her team’s best-known work included Bachelors of Silicon Valley, The Women.com | Bloomberg Index, RU A 10? and Majority 2000, an election initiative with Good Housekeeping and Gallup. Lisa has written for The New York Times, the Los Angeles Times, The Oakland Tribune, Publisher’s Weekly and Frommer’s, among other publications. She is the first internet journalist awarded a Nieman Fellowship by Harvard University. Lisa’s personal blog, Surfette, began as an extension of her 2004 convention blog for the Los Angeles Times.

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