Tuesday, September 06, 2011

Shrinking


There has been much written on the quiet price increase implemented through a reduction in package sizes. Tropicana re-did their bottles not long ago and are introducing a new shaped bottle now. Both the recent one and this one are only 59 oz. 5 oz shorter than the long time standard 64 oz.

Tropicana - new bottles only 59 oz

Have you checked the size of the item you purchase recently? Has it shrunk from what it used to be?


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