Don't start in the middle of the scale!

Lee writes:

In 2009 and beyond, our videos will be aimed at the left side of the scale. We want our videos to save educators and influencers valuable time by creating videos that fill basic knowledge gaps and get learners on the same page so that they can spend time where their time is most effective - on the right side of the scale.

I hope you are curious enough to click through to the Common Craft site and read the full post about the approach they use to produce their great videos!