Reading it now, things are falling into place.
What gave rise to the blogosphere? Aha!
Where did the Rattle the cage blog come from? Aha!The attraction was in speech, however mediated. In people talking, however slowly. And mostly, the attraction lay in the kinds of things they were saying. Never in history had so many had the chance to know what so many others were thinking on such a wide range of subjects. Slowly at first, a new kind of conversation was beginning to emerge, but it would achieve global reach with astonishing speed.
If you're OK with this, then eat it up. There's a bulimic's dream-feast of killer kontent on the way. But if it already makes you want to puke, get angry. Write it, code it, paint it, play it — rattle the cage however you can. Stay hungry. Stay free. And believe it: win, lose, or draw, we're here to stay...There are many more "aha monents" here in the first chapter of this book.
All of The Cluetrain Manifesto is available online, or you can obtain the real thing from your favorite bookseller.
In either case, if you have not read this, please do!
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