Think of your profile as an interactive billboard. The billboard has been erected but you’re waiting for traffic to drive by it. You can wait and hope that someone takes a wrong turn and sees you, or you can try to detour traffic past your billboard.
The majority of billboard owners simply wait for something to happen. Everyone has told them how great LinkedIn is and it cost nothing to put up their billboard. Periodically they link to other billboards hoping that something will happen.
When you first put up your billboard it’s on a lonely two way road out in the country. Your goal should be to move it towards a busy traffic filled interstate. That takes time and activity. If you wait for it to happen it may never do so. If you take control and determine that you will have traffic, it can be done with a little elbow grease.
Read the full posting here, Part 9 of the series on using LinkedIn
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