Another look at how to define your job

Tactic 1: Try to tell a story that complements an existing story rather than calling it out as false.

Tactic 2: Try to make the 'proof' as vivid and immediate as possible. Like an apple falling on your head.

Big ideas often demand a marketing strategy that is a lot more difficult than marketing gravity. Sometimes results do take a long time. Sometimes the consumer has been wrong all along. Sometimes you do need to replace an existing story. I hope you will. But this takes time and patience and resources.

When in doubt, market gravity.

read the full posting by Seth Godin here.

So how do you use this?

• What kind of work are you looking for?
• What do you do well?
• How big is the market for what you do?

If you'd like more of an explanation than my hop-skip-jump line of thought process has just laid out, send me an email (shersteve at gmail dot com) or leave me a comment and we can talk about this.