SOBCon08 - live blogging Brian Clark

Brian Clark talking about the Triple A Model of a Social Media Business

1 - Attention
2 - Authority
3 - Acceleration

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Attention Rules

• choose a high demand subject area
• position the site to be remarkable
• offer independent value with content
• utilize headlines and hooks

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"headlines are where the game is won or lost"
"hooks are the angle you take to make one piece of content stand out from another"

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Authority Rules

• transform attention into authority via social proof
• capitalize on link equity for search engine optimization
• maximize subscriber base and build sub-slits
• promote affiliate offers to see what the market wants

"we're living in a marketing adverse society unless you are telling them what they want to know about"

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Acceleration Rules

• build "back end" pages and spin off sites
• develop your own products or services
• test landing page copy and offers
• outsource and automate

"don't think of your RSS feed as your site"

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