Thursday, March 16, 2006

Good for ?

From Mark Hurst writing at GoodExperience on reactions to his announcement at eTech:

- Dominant mindset: is it AJAX, is it RSS, is it geo-located, does it have an API, does it plug into Google Maps, is there a tag cloud? Several people walked out of my session when it became clear that Gootodo had none of these.

- I'm always reminded at events like these - the technology industry is about building technology and selling it; not primarily about improving users' lives. (Again, with some exceptions..)

- The tech industry isn't particularly for or against improving users' lives - it's just not the primary agenda. Cool gadgets, big sales numbers, hefty IPOs - those are the primary goal; genuinely helping users to be more productive is a possible nice-to-have side effect.

- So what do we call the group of people, companies, projects that are primarily about improving users' lives through better technology? The "good experience tech industry"? (GETI? That's not a keeper, just a first draft...) I'm open to suggestions.

Yes, some "get it", some don't!


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