Saturday, May 03, 2008

SOBCon08 - live blogging Brian Clark

Brian Clark talking about the Triple A Model of a Social Media Business

1 - Attention
2 - Authority
3 - Acceleration

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Attention Rules
  • choose a high demand subject area
  • position the site to be remarkable
  • offer independent value with content
  • utilize headlines and hooks
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"headlines are where the game is won or lost"
"hooks are the angle you take to make one piece of content stand out from another"

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Authority Rules
  • transform attention into authority via social proof
  • capitalize on link equity for search engine optimization
  • maximize subscriber base and build sub-slits
  • promote affiliate offers to see what the market wants
"we're living in a marketing adverse society unless you are telling them what they want to know about"

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Acceleration Rules
  • build "back end" pages and spin off sites
  • develop your own products or services
  • test landing page copy and offers
  • outsource and automate
"don't think of your RSS feed as your site"

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