Mark Cuban has good advice for those interesting in sports marketing.
1. Don't major in Sports Marketing
2. If you can sell, you can get a job - anywhere, anytime
and he answers a very important question: What makes a good sales person?
"The best salesperson is the one the customer trusts and never has to question.
The best salesperson is the one who knows that with every cold call made, they are closer to helping someone.
The best salesperson is the one who takes immense satisfaction from the satisfaction their customer gets."
You can read the full posting here.