A joint venture blog has just started: The Hitchhiker's Guide to the Blogosphere.
Troy Worman and I will be posting to this blog other blogger voices
that we find in our travels through the blogosphere.
The "Blogger Voices Discovered" tha I have posted here
will hence forth be found on the Hitchhiker's Guide.
I am having fun doing this.
I hope you will have fun reading and exploring with us too!
Friday, March 04, 2005
Thursday, March 03, 2005
Experiential Marketing or What is the value of an Advertising Budget if you don't deliver?
Good posting from Michael Pollack at SmallBusinessBranding.
I like the photo and commentary.
I especially like the closing:
"The next time you consider writing a check for an advertisement of any type, ask yourself if you're just rearranging deck chairs on the Titanic. Ask yourself if that money would be better invested in your customer's experience. Ask yourself if your company looks as good naked as it does underneath all the fancy advertising."
Good advice!
Focus on the basics of the customer experience.
Treat your customers well.
Treat your employees well so they will be able to serve the customers well.
The front line does not lie.
I like the photo and commentary.
I especially like the closing:
"The next time you consider writing a check for an advertisement of any type, ask yourself if you're just rearranging deck chairs on the Titanic. Ask yourself if that money would be better invested in your customer's experience. Ask yourself if your company looks as good naked as it does underneath all the fancy advertising."
Good advice!
Focus on the basics of the customer experience.
Treat your customers well.
Treat your employees well so they will be able to serve the customers well.
The front line does not lie.
Link Policy from Jennifer Rice
Jennifer Rice spells out some good advice in her link policy.
"So I suppose to sum up this post on driving traffic:
1. Compare your blog to others in your space... do your posts sound distinctly "you"? Or could they appear on someone else's blog and no one would know the difference? What unique value are you adding to the blogosphere? This is the "product development" phase.
2. Participate, participate, participate. Give first in order to receive. This is the "marketing" phase. "
Nothing new but still a good reminder. Thanks Jennifer!
Find your own voice.
Use it wisely.
"So I suppose to sum up this post on driving traffic:
1. Compare your blog to others in your space... do your posts sound distinctly "you"? Or could they appear on someone else's blog and no one would know the difference? What unique value are you adding to the blogosphere? This is the "product development" phase.
2. Participate, participate, participate. Give first in order to receive. This is the "marketing" phase. "
Nothing new but still a good reminder. Thanks Jennifer!
Find your own voice.
Use it wisely.
Wednesday, March 02, 2005
Survey Request: Who are you readers anyway?
I am working on a posting about blog readers and found this posting via the Dynamist Blog. Thanks, Virginia.
Blogads is conducting an admittedly unscientific survey to determine who reads blogs. Please go to this link and answer "Steves2Cents" to question 16.
Stay tuned for more on readers and the blogging market place. While the Blogads survey will be good data, it should not change what I am writing on. I hope you'll like it.
Blogads is conducting an admittedly unscientific survey to determine who reads blogs. Please go to this link and answer "Steves2Cents" to question 16.
Stay tuned for more on readers and the blogging market place. While the Blogads survey will be good data, it should not change what I am writing on. I hope you'll like it.
Blogger Voices Discovered
I missed blogging yesterday so to help catch up I'll introduce two folks today. I came across their blogs in the past couple of weeks and have been reading them since. Two different and unique voices but both well worth reading.
Coincidently, today Kris posted that Nathan was on a roll with some posts about Art and Censorship. I did follow the link and caught up on what he was saying.
Follow the links to each of their blogs and enjoy!
Coincidently, today Kris posted that Nathan was on a roll with some posts about Art and Censorship. I did follow the link and caught up on what he was saying.
Follow the links to each of their blogs and enjoy!
Subscribe to:
Posts (Atom)