Have you had a good laugh today?Humor helps us get through hard times. It offers welcome relief when things get too complex. Today, that’s becoming more and more an important factor in life because the unprecedented pace and scale of change we’re experiencing threatens to submerge us in a sea of complexity.
Considering that most adults are now 40 and older (132 million to 86 million younger adults), marketers might well take seriously the idea of putting more humor into their marketing communications. But be sure its the right kind of humor – older people don’t like put-down humor, which ranked first among younger people in a study. Older people ranked put-down humor last. Both young and old put sexual humor second. Family humor came first in the mature crowd.
Thursday, July 28, 2005
Quote & Link - Thursday
From David Wolfe at Ageless Marketing
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