Wednesday, March 03, 2010

job search notes: focused LinkedIn search

One connection of mine has an opportunity to sell a new product to a specific industry and wants to know who to reach out to. The answer to this question (and others similar to it) lies in a focused search with LinkedIn,

Searching LinkedIn will provide you not only the companies who might be in the market to use this product BUT will also provide you the listing of individuals whom you can reach out to in order to make your pitch.

You might be asking yourself: "How do I do that?"

Sign into your LinkedIn account and follow these steps:

   1. On the menu, select More, then Companies
   2. Leave Company name blank
   3. Choose location
   4. Click "show more"
   5. This reveals more options to filter your selections by including (a) the size of target firm, (b) industry, and (3) "are they hiring?"
   6. Results include relationships to connections

The results shown may be enough for you to work with. The listing should be enough to get you started. There is one other step you can take to provide a broader range of folks to contact for each company that appears on the list.

Using one company name at a time from your results follow these steps:
  1. Go to People, Advanced
  2. Input Company name
  3. Ensure "all groups" checked
  4. Search and review results

In all the searches I have done with these steps, I find good results from the company. I find that the people search yields far greater numbers of individuals to reach out to.

Now, this is not a silver bullet. You still need to reach out to the contact. This in sales terms is a lead generator. You still need to work the leads. However, as these are LinkedIn leads, I think they are highly qualified.

If you have something to add to this, please let me know.

If you would like to explore this further, please reach out to me. My contact info is available on LinkedIn and can also be found along the right column on my blog page.