I'll agree with you on this one Seth. This is like discovering that the Western town the shoot-em-up cowboy movie was shot in is all store front. Like discovering that the "Great and Powerful OZ", is really an itinerant humbug. Lennox sets the brand image, a wholesome character (turns out to be a real actor), a friendly folk, the guy next door - except when you go next door, that is all there is, a door. Open it to the emptiness beyond.
You know, I do not believe that this will play well for long. "You may fool some of the people some of the time, some of the people all of the time, but not all of the people all of the time." This is attributed to none other than "Honest" Abe Lincoln. (Although Google also has a link that credits the popularity of this to Bob Marley but I think that is stretching it).
So here is to consistency of the message! Of being true to the message! Of delivering, on time; exceeding expectations! Of walking the talk! And let the rest be exposed for the charlatans they are.