Great quotes:
"Because rather than asking what might convince someone to change, catalysts start with a more basic question: Why hasn’t that person changed already? What is blocking them?"
And this:
"These five ways to be a catalyst can be organized into an acronym. Catalysts reduce Reactance, ease Endowment, shrink Distance, alleviate Uncertainty, and find Corroborating Evidence. Taken together, that forms an acronym, REDUCE. Which is exactly what great catalysts do. They REDUCE roadblocks. They change minds and incite action by reducing barriers to change."
Catching up (yes, I have quite a bit to do) to sharing this from Jonah Berger via Maria Shriver https://mariashriver.com/the-5-key-roadblocks-to-change/
Mitch Joel has a good conversation with Jonah you can listen to here -> https://www.sixpixels.com/
