Why so much from Tom Asacker recently?
He is on a roll. What he is covering I am finding compelling and I hope you do to.
So give people an experience that reveals the vision and intention behind your idea. An experience that conveys look, feel, and, especially, meaning in a no spin, passionate way. An experience that allows people to alter their own attitudes of mind, without a hint of external persuasion. An experience that creates a motivation to act.
Will you be compelled to make a change in what you are doing?