Jennifer Rice spells out some good advice in her link policy.
"So I suppose to sum up this post on driving traffic:
1. Compare your blog to others in your space... do your posts sound distinctly "you"? Or could they appear on someone else's blog and no one would know the difference? What unique value are you adding to the blogosphere? This is the "product development" phase.
2. Participate, participate, participate. Give first in order to receive. This is the "marketing" phase. "
Nothing new but still a good reminder. Thanks Jennifer!
Find your own voice.
Use it wisely.