Friday, March 25, 2005

Blogging and Ads - the latest

From Jeff Jarvis (BuzzMachine) comes this link to a WSJ story by Jessica Mintz on "Many Advertisers Find Blogging Frontier Is Still Too Wild".

Why spend time on ad placement when you can spend time with your customers?

Why even spend money on ads when you should be spending that money to get to know your customers?

If you don't know your customers, you should.

Once you do know who they are, then you should start the engagement with them.

Once engaged, listen to them. Act upon what you hear when you listen.

It will be a challenge but it will work.

There are only two things of importance.
One is the customer, and the other is the product.
If you take care of the customers, they will come back.
If you take care of your product, it doesn’t come back.
It’s just that simple. And it’s just that difficult.

—Stanley Marcus of Neiman Marcus

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