How much did you use your internal resources to advertise the event?
Did you put it in your newsletter, did you put it on the sign outside the building?
Did you avoid conflict with other events on that date/time?
Did you share the information in a compelling manner?
Did you use a Facebook event?
Did you alert the local media to the event?
Did you invite the local media?
Did you provide an incentive like free food and drinks?
Anything else we should add to this listing?