Saturday, May 05, 2012

SOBCon 2012 - Rick Turoczy

Rick Turoczy, of Portland Incubator Experiment (PIE) and author of Silicon Florist.

position is good, positioning requires change
be brutally honest with where you are today

Liz introduces the mastermind work
putting the quantitative together with the qualitative produces the value proposition

Qualitative position

size and age of business, core competencies, market share, competitive threats, geography, property you own

using the Franklin Food Pantry as the example for me to work with
As the main player in town, what if the economy got so well, there was no need? not likely anytime soon 

How do we reach the folks that we should be reaching (if the #s are right)
How do we get full community awareness of the Pantry?

Qualitative position

mission, relationships, reputation, culture, values

connecting the resources to create a healthy life style
building relationships with local businesses
reputation has improved from a couple of years ago when the doors almost closed
culture where the client matters, create a food shopping experience
value the privacy of the clients

Quantitative strengths
what does your size, skill set, geography, allow you to bring to the table

Qualitative strengths
What is your worldview and how do you use what you bring to the table?

"The light at the end of the tunnel is not an illusion. The tunnel is." via@AmberCleveland here masterminding at #sobcon

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