You do need to consider where your customers are. If your customers are on Facebook, then use it. If you customers are on LinkedIn, use it. If your customers are not on Pinterest, then don't use it unless you can find a real good reason to do so.
A couple of years ago I said the same thing in a conversation with Mary-Lynn and George on the Bigg Success podcast. You can listen and read the post here
Sent to you by Steve Sherlock via Google Reader:
via InformationWeek - All Stories And Blogs on 4/26/12
Facebook? Twitter? Google+? Pinterest? Here's how to ensure you dedicate resources to the right platforms for your business.
Things you can do from here:
- Subscribe to InformationWeek - All Stories And Blogs using Google Reader
- Get started using Google Reader to easily keep up with all your favorite sites