Friday, February 03, 2012

The Trust Equation

Trust, how do you get there? Charles H Green talks about the Trust Equation in this short and helpful video.

Trust equals the sum of Credibility plus Reliability plus Intimacy all divided by Self Orientation

T = (C + R + I)/S

When the self dominates, there is little trust. When the self is minimized, increasing the focus on the other there is more trust.

How can you use this today to help someone?

You can find more tips on trust on the TrustedAdvisor website