Activism is happening in new ways but it's still via multi channels. In an ideal world, the first point of contact a campaign would have with potential supporters would be so incredibly educational, meaningful and personal that these people would immediately become passionate, super activists. But that is not reality. Building a campaign or a revolution requires moving people up the ladder of activism. It requires an engagement strategy across several online and offline channels and it’s best to start with a small and easy action to hook potential supporters.Be sure to read the full posting, including the links out to the Gladwell article and the Dash article if you have not already seen them.
As the Franklin Food Pantry revitalization gets underway, this is one key point that we'll be working: "Start with a small and easy action/"