Tuesday, October 20, 2009

Men's Group - Senior Center at Franklin

What is social media all about?

That was the basic question. These gentlemen now know a little bit more about being social in the Internet world. It is not much different from meeting at the Post Office or barbershop and chatting with your neighbors. The biggest difference is you don't have to walk (or drive) to either the Post Office or the barbershop when it is open for business, you can go to the Internet, go to Facebook at any time during the day.

The notes I prepared for them to take away are as follows:

The two best books to start with
  1. The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, David Weinberger
  2. Trust Agents by Chris Brogan, Julien Smith
Tools to start with
1 - A Google account
    provides email, RSS reader, alerts, photo place (Picassa), video place (YouTube), blogs (Blogger)

2 - Facebook  http://www.facebook.com/
3 - Twitter  http://twitter.com/
4 - LinkedIn  http://www.linkedin.com/

Blogs to read

Seth Godin: http://sethgodin.typepad.com/seths_blog/
Mark Hurst: http://goodexperience.com/
Tom Peters: http://www.tompeters.com/

Steve Sherlock: http://steves2cents.blogspot.com/   and   http://franklinmatters.blogspot.com/

The three step process for social media
  1. Listen
  2. Learn
  3. Leverage

My thanks to Ken Norman for arranging this. My thanks to my current boss for allowing me to keep this prior commitment.