Monday, October 19, 2009

Logo transition

As Stop & Shop changes over from their standard logo to their new one, the mix of products will present some opportunities as shown here:



The standard logo is on the left. The new multi-color logo is top right. The new single reddish color logo is on the bottom.

Once you start a migration to a new logo, this type of situation is inevitable. How many products does Stop & Shop brand as their own? The number must be in high the hundreds. To coordinate all of them to be on the same timeline would be a rather costly event. It is costing them enough to make this transition as it is. I assume that they are using as much of the old stock as they can to minimize the cost of the migration.

Do you like the new Stop & Shop logo?