"I wanted to sidestep the perceived limitations and reputations of both 'time management' and 'work/life balance' genres, which tend to be bland and focus on incremental improvements. The term lifestyle design," said Ferris, was intended "to create a category of one where I defined the rules and set the standards. Don't be better at following the guidelines and constraints that accompany a common label - be different and call yourself such. If the concept or category you create catches a foothold, you're the first to mindshare. Let the rest of the world that follows be compared to you. Particularly in a world where power is often measured in links, this puts you in pole position."
The quote is from Trust Agents by Chris Brogan and Julian Smith.
Ferris is Tim Ferris, the author of "The 4-Hour Workweek".