Wednesday, May 06, 2009

"the real problem for Google is attention"

I am late to this guessay by Joshua Porter but I think it is intriguing:
Editor’s Note: this is a guessay, a portmanteau of the words “guess” and “essay”, which means that I’m officially making this stuff up.

I remember it very clearly. Four of us were getting together for breakfast last year at SXSW. We were waiting for a cab, and we started sharing our Twitter stories.

Each of us had one…mine was that I had used Twitter to find a room to share. Someone else had used it to find a ride from Dallas to Austin. Yet someone else had used Twitter to plan this very breakfast. We had used Twitter in ways that it was never imagined to be used, getting real value from it.

It was at that point that I started to think about Twitter as something other than a fun little SMS tool. It had real use, and the ability to shoot messages out to a larger audience was extremely valuable. I also started to wonder if Twitter might be the game-changer that finally put some heat on Google…the favorite conjecture of recent times is “Who is the next Google killer?”.

Well, I think I figured out how Google will be “killed”. Or, more precisely, their dominance will be eroded by Twitter and Facebook.

Read the remainder of this guessay at Joshua's blog here