Tactic 1: Try to tell a story that complements an existing story rather than calling it out as false.
Tactic 2: Try to make the 'proof' as vivid and immediate as possible. Like an apple falling on your head.
Big ideas often demand a marketing strategy that is a lot more difficult than marketing gravity. Sometimes results do take a long time. Sometimes the consumer has been wrong all along. Sometimes you do need to replace an existing story. I hope you will. But this takes time and patience and resources.
When in doubt, market gravity.
read the full posting by Seth Godin here.
- What kind of work are you looking for?
- What do you do well?
- How big is the market for what you do?