Saturday, May 03, 2008
SOBCon08 - live blogging - David Bullock
"What can you tell the kids that will help them get a 10 year head start?"
His "Business development action plan"
take your content and put it into a medium so that they will monetize it, not can, will
no money will move before the communication piece is in place
s = strategy
he is where I am, here is where they are, here is where I need to take them
get them into a future that they would like to have
"The Twenty Master Plots"
story, get the story right, everything else will start to move
t - tactics
how do you reach your clients?
if your market is not on the internet, then don't blog
a - action
start doing something, see what works, if it does continue, if it doesn't stop
r - results
what results are you looking for?
did you get the opt in, yes or no?
did you get the sale, yes or no?
the online medium is the only place where he has been able to see exactly what has happened for the entire time the visitor spent on your page
t - tracking
crazyaid, little piece of java code
track first, then test
google website optimizer
doesn't really get into that because it is not real-time
"transaction velocity" David created the phrase
develop the process map
1 - speak/write the process
2 - determine the outcome of every step
3 - set the sequence
4 - do the process (yes, critical as this proves the process!)
5 - refine the process
6 - rinse, repeat
what do you need to do this? low tech
1 - yellow pad
2 - simpleflowchart.com
3 - gliffy.com
4 - flowchart.com
5 - Microsoft Excel
your marketing channels
1 - your customers (permission marketing)
2 - your list (aweber)
3 - your identity
4 - your successes
5 - internet
6 - offline
if you don't talk about your successes online, no one else will
internet nothing but a media, if you make it more than that, you will never be able to take it to your advantage
What are they saying?
1 - about you
2 - about your service
3 - about your results
4 - about your company
these are comments and feedback, listen to them