Saturday, May 24, 2008

"appeal to people's self-interest"

" If you want to sell something, ethical or otherwise, he said, snapping the book closed, "appeal to people's self-interest."

As I traveled this week, I managed to complete the June issue of FastCompany Magazine. This quote comes from the article on the story of American Apparel and how they have evolved in the marketplace. Interesting reading. The quote above was my key take away.

Read the full article here.

Visit the American Apparel web site.