Discovering problems actually requires just as much creativity as discovering solutions. There are many ways to look at any problem, and realizing a problem is often the first step toward a creative solution. To paraphrase John Dewey, the creator of the Dewey Decimal System, a properly defined problem is partially solved. And if your particular innovation involves the support of other people, a clearly defined problem helps form bonds and build teams were none existed before. Author John Seeley Brown said, "When we get in the spirit of following a problem to the root, that pursuit of listening to the problem brings multiple disciplines and multiple crafts together. The problem pulls people together.
Bold text is for my emphasis. I finished reading Scott Berkun's book: The Myths of Innovation this week.
The book moves to my recommended listing.