Corporate marketing, the corporate citizen, the corporate blog...Imagine a company in Alabama in the 1950s and the dilemma it faced around civil rights for blacks. Would we today laud that company for upholding its shareholder value and staying "neutral" on laws of discrimination that prevented blacks from working at a company, let alone being served as a customer? I think not, though history is a harsh judge.
Not every company should be expected to engage in social reform, of course. But any firm, most especially one as wealthy as Microsoft, is an influential player in civil society. When it takes the higher ground, it elevates the potential for every member of the community.
engagement is one thing, political stands are something else.
Or are they?
What is your take on this?
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